…Because we've observed that most of the time, the more complex something is, the less likely we are to use it.
We've long felt that way about WordPress editing. Too complicated. Too many steps. Too far removed from the context of the page you wanted the world to see. What we needed was something that let us edit with the convenience and familiarity of a word processor. Something that let us edit posts directly on the page, with a familiar bar of formatting buttons nearby so we could style things. Yeah, an editing and formatting bar would be wonderful. You could call it a Wunderbar.