OneTouch Electronic Medical Records brochure
A tour de force of coherent copywriting for the medical profession, the slightly-oversized layout of this trifold brochure gave me extra space me to define the unique features of this online medical records system.
The concept (the winner selected out of half-a-dozen candidates I worked up), design, and writing were all my work, as was even some of the photography.
Pithy headline or lengthy exposition.
I write anything except fiction.
CompUSA Product Copy
Although this reaches back over two decades ago, I'm still proud that I was the only person entrusted to write every single product description for every single product that appeared in every single CompUSA catalog and newspaper ad for several years.
During this time CompUSA grew into the nation's largest computer retailer.
To manage the workload, I developed a relational database of product copy and photography that could be accessed throughout the marketing department. The database also formed the nucleus of a pioneering automated catalog publishing system.
During this time I also wrote several hundred short radio scripts for CompUSA highlighting new tech trends as described by their character "P. C. Modem."
The Catalog Blog
Visit this website on a regular computer and you will see a typically-busy Wordpress-based website with animation and homepage background video.
But visit the site on a a mobile device and you will be looking at an app-like experience with a separate and unique set of content focussed on the mobile user's particular needs. The site even encourages the visitor to save it to their home screen, where it becomes indistinguishable from a true app. Try it!
DealerSync tri-fold brochure
This client's previous trifold brochure was a disastrous hodgepodge of unfocuses layout, bulky tables, and dull words.
I started from scratch to find a compelling story about the importance of online auto sales and the special value the DealerSync product offered. A new bold layout made the words stand out.
The result was an easy-to-follow message concluding with the call to action of a "20-minute test drive" of the software.
DealerSync tri-fold brochure
A double-page spread in the gatefold of Houston Texas' "OutSmart" magazine.
Houston Area Community Services offered local medical services to the city's LGBT community, so my ad concept and copy used a cheeky double entendre to get the point across effectively and empathetically.